
SEATTLE  – Dec. 20, 2010 – Following the success of the Greater Seattle Business  Association’s Travel Gay Seattle initiative, Seattle will host LGBT  Chambers of Commerce, convention and visitor bureaus, travel planners  and chamber businesses at the first West Coast LGBT Tourism Summit,  January 6-8.
Glenn Johnson, President of Horizon Airlines,  will deliver the keynote speech and experts from leading market  research, public relations and social media firms such as Nyhus  Communications, Community Marketing, Inc. and Pink Banana Media will  host sessions on developing a successful inbound tourism initiative.
 The  2011 West Coast LGBT Tourism Summit will focus on providing tools for  attendees to attract LGBT tourism to their city. By following GSBA’s  lead of forming partnerships with private and public organizations,  local travel organizations can bolster the LGBT tourism industry in  their area. Sessions at the summit include a city by city status report  delivered by each participating chamber or region, information on how to  develop a local LGBT visitors guide, utilize technology, and how to  market and brand a city or region. Event sponsors include Alaska  Airlines, Boeing, USBank and the Seattle Renaissance Hotel.
GSBA’s  travel portal, Travel Gay Seattle, allows travelers to book their plane  or train tickets and hotel stay, as well as find restaurants, shopping,  and unique neighborhoods. By developing similar initiatives on the west  coast, tourism professionals hope to create a regional community for  LGBT travelers.
 “LGBT Tourism is an essential component  of the West Coast economy. Some of the top gay and lesbian popular  destinations in the world are located in western North America drawing  hundreds of thousands of LGBT travelers from around the world every  year,” said David Paisley Community Marketing Inc. “In addition LGBT  events such as Pride are often the biggest public events in their  communities, and attract participants far and wide.”
 To  launch Travel Gay Seattle, GSBA partnered with Seattle-based Alaska  Airlines, a company with a reputation for flexibility and outstanding  service, as well as an established reputation for LGBT-friendly travel.  Additional support came from the City of Seattle’s Office of Economic  Development and Sound Transit, a regional network of commuter rail,  light rail, express buses, and local transit resources. Corporate  sponsors include Sheraton Seattle Hotel, Amtrak and American Airlines.
 “LGBTQ  Tourism is estimated to be an $84 billion industry and Seattle is  poised to attract a significant portion of that revenue, said Jerome  Bader, GSBA Director of Marketing & External Relations. “Seattle has  the 2nd largest percentage of openly LGBTQ citizens in the United  States, scenic beauty that cannot be matched, restaurants, a wine  industry that is unparalleled and metropolitan communities that are open  and welcoming to all. Currently Seattle is ranked number 9 in the top  20 LGBTQ tourism destinations, I want to be in the top 5!”